Our Story

The Story Bee-gins

#flywildflyfree #beeconscious

Our Purpose

We are a small family run business based in Cape Town, South Africa. In our business activities we commit to the responsibility of delivering fine product and to live by transparent sourcing and ethical trade. The Chasing Bees company is founded on the following footings of purpose.

Design & Innovation

Our mission is to be authentic to who we are in design, innovation and sense of place. We strive not to imitate and to source ethically in this sense.

We constantly pursue our unique artistic freedom in the lifestyle that we project and in the product that we take pride in offering.

Support of Local Economy

As a first principle, we doggedly engage and commit to sourcing and manufacturing our product and services locally.

We seek out local small businesses as our suppliers and aim to support sustainability and regeneration in this important segment of the South African economy.

Contribution to The Planet

As a family business, we believe in the power of community and sustainability. We design and produce ethical apparel that's kind to the planet and its people. By sourcing locally and prioritizing fair trade, we reduce our environmental impact and support our community.

Our Primary Environmental Project: Ujubee NPC

We dedicate and donate 1% of total turnover to a non-profit science-based research organisation; Ujubee NPC. This project is dedicated to the study of wild bees and pollinators and to the protection of biodiverse natural habitat.

Our Unbee-lievable Team

We are supported by an amazing team of mostly women, in the form of freelance, part time and casual workers who enable us deliver our story. These special members are our the friendly faces whom you met meet in our stores or the amazing people doing incredible creative work behind the scenes. We truly honour their efforts in our team and want to give a special mention to Stacy and Chloë who are the bedrock behind Plettenberg Bay and Cape Town store and sales management.

Meet The Team

Meet the Chasing Bees Family.

Meet Jeff
Jeff is the founder of Chasing Bees. He drives the company's direction (mission, vision, product development) and boasts extensive experience (25+ years) in fashion apparel. He's passionate about ethical sourcing and sustainability, evident by his involvement with the Eden to Addo wildlife initiative.
Jeff's also a passionate surfer. 🏄🏻
Meet Jo
Jo, a fashion director and stylist, is responsible for product development, social media, and branding at Chasing Bees. With experience in Cape Town and New York, she founded Pintuck fashion apparel and Pintuck Resort Swimwear. Inspired by nature, design, and African landscapes, Jo creates vibrant imagery and products that celebrate life and style.
Jo enjoys the plains of the Karoo. 🏜️
Meet Sherri
Sherri, the retail administration and accounting lead for Chasing Bees, also manages the Plettenberg Bay store. With a background in wildlife guiding, swimwear manufacturing, textiles, interiors, and accounting, she brings diverse experience to the role.
She's passionate about nature, sports, and music, particularly as a drummer in the Knysna Pipe Band. 🥁
Meet Oscar
Oscar, a co-founder of Chasing Bees, leads product, strategy, and e-commerce development.
With a background in engineering and a passion for design and sustainability, he's been instrumental in building the company over the past 6 years.
A surfer, design enthusiast, and self-confessed toes-in-the-mud nerd, Oscar brings a unique perspective to the team. 🤓